Inside Switzerland Magazine was a unique quarterly guide in English about Switzerland with a strong focus on design, architecture and popular culture. In a country known for the stereotypes of cheese, chocolate and banking secrecy. The magazine revealed cutting edge Swiss cultural scenes, with articles on fashion, furniture and jewelry design sitting quite comfortably alongside stories on the topical news issues of the day.
As the founder and Co-Editor-in-Chief of the magazine, I commissioned team of writers. Sourced and edited all 100 pages of content and all photos (Photoshop) Produced articles on a variety of topics. CMS on website and on editorial partner Swisster.ch
Establishing editorial strategy style and identity. Support and motivate large team of freelance writers.